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Tier-1 brand, metro location, and mid-level generalist marketing program role increase competition.
Requires retail banking marketing experience, limiting transferability across unrelated industries.
Explicit 6–10 year requirement plus retail banking and marketing domain mandates tighter shortlisting.
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Lead the execution and flawless delivery of marketing campaigns aligned to business goals, including testing strategies, scheduling, auditing, and risk mitigation.
Collaborate with business partners to drive customer acquisition growth and engagement through coordinated campaign management.
Manage budget reconciliation, vendor invoice processing, and internal legal/creative approval workflows for marketing initiatives.
6-10 years of experience in Marketing within retail banking or financial services industry.
Bachelor’s degree required; Master’s degree preferred.
Strong project management skills and attention to detail essential.
Work Experience Required: 6-10 years in relevant domain.
Experienced in end-to-end marketing program management with a track record in complex campaign delivery in financial services.
Demonstrates strong organizational skills and capacity to manage multiple projects under tight deadlines.
Able to analyze marketing data to inform decisions and effectively coordinate cross-functional teams.