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Tier-1 brand and Bengaluru metro increase competition despite a specialized paid-media analytics focus.
Role requires paid-media attribution expertise but core analytics skills remain transferable across industries.
Mandatory 7+ years, paid-media expertise, and specific data/tech requirements make filters strict.
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Lead channel-level data analysis and develop efficiency frameworks for paid media including search, social, programmatic, and mobile channels.
Apply AI and advanced analytics to optimize weekly campaign performance and automate analytical workflows, reducing manual reporting.
Deliver executive-level narratives translating complex media data analyses into actionable insights for senior leadership and business reviews.
7+ years of validated work experience in media analytics or related fields.
Bachelor’s degree or equivalent experience; Master’s degree preferred.
Expertise in paid media channels: paid search, paid social, display, and mobile.
Strong technical skills with third-party ad-serving platforms (Flashtalking/Innovid preferred), data infrastructure (Databricks, Agent), and analytical/statistical tools; familiarity with R or Python is a plus.
Experienced in media analytics frameworks such as MMX and cross-channel attribution models focused on revenue and lifetime value.
Proficient in applying AI tools for automating analytics and skilled in troubleshooting data pipeline and media data issues.
Capable of translating complex data into clear business recommendations and improving efficiency through technology-based solutions.