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Niche NRLM/SHG expertise and non-metro location reduce applicant competitiveness.
Strong NRLM/SHG experience preference makes cross-industry transfer difficult.
Explicit 5–8 years requirement plus development sector/NRLM preference will filter candidates.
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Lead implementation and monitoring of marketing and enterprise development initiatives under NRLM in Uttar Pradesh in coordination with UPSRLM and ACCESS.
Manage stakeholder engagement, including government, private sector, civil society, and rural producer groups, to facilitate market linkages and collaborations for SHG enterprises.
Plan and coordinate market research, capacity building, events, documentation, and policy support related to marketing of SHG products and rural enterprises.
Master’s degree or MBA in Marketing, Management, Rural Management, or related field from a recognised institution.
5–8 years of professional experience in marketing, project management, or stakeholder engagement, preferably in development sector or rural livelihoods.
Experience working with SRLM/NRLM, SHG federations, or FPOs/FPCs preferred.
Location requirement: Based in Uttar Pradesh.
Experienced in managing multi-stakeholder programs and complex project timelines in rural livelihoods or development contexts.
Skilled in market linkage facilitation and market research to identify opportunities for women-led rural enterprises.
Capable of engaging credibly with government departments, private sector, and institutional partners within the NRLM ecosystem.