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Tier-1 PwC brand and Bangalore metro increase applicant density despite niche Adobe Experience Platform specialization.
Specialized Adobe AEP/AJO and martech data modelling requirements make cross-industry transitions difficult.
Explicit Adobe AEP/AJO, SQL, martech implementation and 6+ years experience create stringent shortlisting filters.
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Own deployment, configuration, and optimization of Adobe Experience Platform (AEP) and Journey Optimizer (AJO) services, including setting up connectors, data ingestion, audience segmentation, and journey activations.
Develop custom applications, workflows, and integrations using Experience Platform APIs and SDKs, primarily using JavaScript and Java, for marketing campaigns and multi-channel data management.
Execute data operations such as querying, transformation, and cleansing using SQL and design marketing database data models aligned with Experience Data Model (XDM) standards.
4 to 9 years total work experience with 2+ years specifically on Adobe Experience Cloud products including Adobe Experience Platform and Journey Optimizer.
Strong SQL skills and experience with relational databases such as SQL, Oracle, or Teradata.
Technical proficiency in JavaScript, JSON, REST APIs, and at least one programming language like Java, Python, or PHP; comfortable with HTML/CSS.
Education: Bachelor of Technology or MBA or MCA degree.
Experienced in end-to-end ownership and independent delivery of digital marketing technology projects involving Adobe Experience Platform and Journey Optimizer implementations.
Proficient in multi-channel data modeling and campaign management using XDM data structures and able to implement complex conditional logic for customer journeys.
Strong communicator with ability to coordinate implementation and work collaboratively across business and technology teams to advocate improvements.