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Tier-1 brand and metro location increase applicant density despite niche tagging expertise.
Tagging and digital analytics skills transfer across industries, but banking governance increases domain specificity.
Explicit 12+ years, required Adobe Analytics/Launch and COE leadership create strict shortlisting filters.
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Lead and fully own the digital tagging lifecycle—specification creation, validation, QA, governance—but not implementation, across web and mobile platforms.
Manage and develop the Tagging Center of Excellence team, responsible for delivery quality, resource planning, talent development, and maintaining operational standards.
Drive tagging-related stakeholder management and cross-functional collaboration, including project management, reporting, issue remediation, and adoption of AI-driven automation for tagging workflows.
Minimum 12+ years of relevant experience, including digital analytics and complex tagging program delivery.
Proven expertise with Adobe Analytics, Adobe Launch, or equivalent tag management platforms (e.g., Tealium, GTM).
Bachelor’s degree required; Master’s degree preferred.
Experience in managing tagging COE operations or analytics governance within a large, complex organization.
Experienced leader capable of managing a specialized team delivering end-to-end digital tagging solutions at scale within financial services or similarly complex environments.
Strong strategic and operational focus on establishing tagging standards, governance frameworks, and scalable measurement processes supporting product launches and experimentation.
Proficient in leveraging AI-enabled tools to optimize tagging workflows, emphasizing automation, quality, and continuous process improvement.