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Tier-1 pharma brand and metro location increase competition, but niche Salesforce Marketing Cloud specialization limits applicant pool.
Role requires specialized Salesforce Marketing Cloud/Data Cloud expertise, limiting cross-industry transferability.
Explicit 7–8 years and mandatory SFMC/Data Cloud, coding and compliance skills create high filter rigidity.
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Design, develop, and optimize omni-channel marketing solutions using Salesforce Marketing Cloud and Data Cloud to enhance patient engagement and accelerate therapy delivery.
Architect scalable data models, automate journeys, and integrate Salesforce platforms with external systems to deliver measurable marketing outcomes such as speed to market and precision personalization.
Ensure compliance with data privacy regulations (GDPR, CCPA), monitor platform performance, resolve technical issues, and provide training and documentation to marketing and technical teams.
7–8 years of hands-on experience with Salesforce Marketing Cloud and Data Cloud, including data modelling, segmentation, and activation.
Proficient with Salesforce Marketing Cloud modules (Journey Builder, Email Studio, Mobile Studio, Automation Studio) and programming languages like AMPscript, SQL, JavaScript; Apex and API development experience preferred.
Experience integrating Salesforce platforms with external systems such as Salesforce CRM, Snowflake, AWS, or Google Cloud.
Understanding of data privacy and compliance requirements including GDPR, CCPA, and CAN-SPAM.
Experienced in designing and operationalizing complex, scalable omni-channel marketing solutions focused on healthcare/patient engagement.
Strong technical ability to develop and troubleshoot integrations and automated marketing journeys in collaborative, multi-stakeholder environments.
Capable of driving platform improvements by adopting new Salesforce features and enforcing governance while ensuring regulatory compliance.