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Global brand and metro location increase competition despite seniority and niche analytics specialization.
Core analytics skills transfer across industries, but web analytics and Qualtrics enterprise experience add specificity.
Explicit 8–10 years plus mandatory GA4, Power BI, SQL and enterprise analytics experience increases selectivity.
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Lead enterprise-wide digital analytics strategy and technical implementation across websites, portals, and web applications, focusing on GA4, Qualtrics, and Power BI.
Define and maintain measurement standards, oversee hands-on tracking validation, debugging, and data quality assurance.
Develop executive dashboards and reporting frameworks, analyze customer journeys for optimization opportunities, and integrate emerging AI/GenAI technologies to enhance analytics capabilities.
8–10 years of experience in Digital Analytics, Web Analytics, or Customer Insights.
Advanced expertise in Google Analytics 4, Qualtrics, and Power BI.
Proven experience supporting large enterprise web ecosystems and multi-site environments.
Strong SQL and analytical skills with experience working directly with business and technical stakeholders.
Comfortable balancing hands-on technical analytics work with strategic discussions involving both developers and executives.
Demonstrates leadership through technical expertise and influence rather than formal authority.
Innovative, continuously improving analytics processes with a strong action and accountability focus.