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Mid-level product role, metro location, broad skills and known pharma brand increase competition.
Pharma product duties (HCP/KOL management, P&L) require domain experience, limiting cross-industry fit.
Explicit 6–7 years requirement and Masters in Marketing increase shortlisting strictness.
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Own and develop the strategic and operational brand plan including gaining stakeholder support internally and externally.
Lead the innovation process from ideation through launch aligned to the brand strategy, ensuring timely implementation of annual brand plans for healthcare professionals (HCPs).
Manage brand P&L, build KOL/KBL relationships, monitor brand performance using internal and external data, and measure ROI and KPIs of marketing campaigns.
6-7 years minimum work experience in Product Management.
Master's degree in Marketing required.
Location: Santacruz, Maharashtra, India.
No specific notice period mentioned.
Experienced in end-to-end brand management with ownership of both strategic and operational plans.
Proficient in stakeholder management including KOL/KBL engagement and cross-functional collaboration.
Demonstrated ability to manage brand P&L and measure marketing performance against KPIs and ROI.