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Strong employer brand but senior, domain-specific analytics reduces broad applicant competition.
Requires HCP/patient omnichannel expertise and attribution skills, limiting cross-industry transferability.
Explicit 10+ years and mandatory omnichannel, attribution, and technical skills create strict shortlisting filters.
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Develop and implement measurement frameworks for omnichannel customer engagement effectiveness across multiple channels including field, CRM, paid media, digital, and third-party.
Design and execute experimentation strategies (A/B tests, lift studies, incrementality) to optimize engagement tactics and translate findings into actionable business insights.
Apply advanced analytics and attribution techniques (e.g., Markov modeling, causal inference) to measure incremental impact and guide campaign optimization, while mentoring junior analysts and building scalable analytics capabilities.
Bachelor’s degree in data science, Analytics, Statistics, Economics, or related field.
10+ years hands-on experience in advanced analytics or data science focused on omnichannel engagement measurement across CRM, paid media, field, digital, and third-party ecosystems.
Strong expertise in attribution modeling, causal inference methods, and test-and-learn frameworks for engagement measurement.
Proficiency in Python or R programming; experience with cloud-based analytics platforms (Databricks, Snowflake) is required.
Experienced in healthcare/pharmaceutical marketing analytics, especially HCP and patient engagement journey analysis across omnichannel campaigns.
Skilled at translating complex analytical results into clear, actionable recommendations for cross-functional commercial teams including marketing, CRM, and field operations.
A leader capable of mentoring technical team members and developing reusable analytics frameworks to elevate organizational measurement maturity.