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Role attracts generalist analytics candidates, limited brand pull and unspecified location, yielding moderate competition.
Core analytics and marketing measurement skills are widely transferable across industries.
No explicit years but requires marketing analytics tools and BI skills, so moderate filtering on technical fit.
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Own end-to-end marketing data analysis including campaign ROI, lead quality, and business intelligence reporting to drive strategic decisions.
Develop, maintain, and automate real-time dashboards and performance reports (daily, weekly, monthly) for management visibility.
Analyze multiple marketing channels (digital, CRM, SEO, paid campaigns) and customer data to identify opportunities, optimize campaigns, and monitor marketing effectiveness.
Proven experience in marketing data analysis, performance reporting, and dashboard development (exact years not explicitly mentioned).
Strong proficiency with analytics platforms like Google Analytics 4, Google Search Console, Microsoft Clarity, and CRM data management.
Ability to track and analyze digital marketing metrics including CAC, CPL, ROAS, and lead conversion funnels.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in cross-functional collaboration with Marketing, Sales, CRM, Operations, and Finance teams for integrated data-driven growth.
Capable of generating actionable insights and strategic recommendations backed by data, influencing campaign optimization.
Comfortable preparing executive-level reports and presentations with clear visualizations to support senior management decisions.