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Tier-1 brand, Bangalore location, and mid-level experience range increase candidate competition.
Heavy reliance on Salesforce Marketing Cloud expertise makes industry transitions difficult without platform experience.
Mandatory 5–10 years and specific Salesforce Marketing Cloud and AMPscript expertise make filters strict.
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Lead design, development, and delivery of marketing campaign solutions using Salesforce Marketing Cloud (SFMC).
Create and manage SFMC Cloud Pages, design marketing journeys, email templates, and develop campaigns end-to-end.
Analyze campaign requirements for segmentation, A/B testing, SQL data extensions, and provide ROI reporting to stakeholders.
5+ years of experience with Salesforce Marketing Cloud development and marketing campaign delivery.
Strong knowledge of SFMC components including Email Studio, Journey Builder, Audience Builder, Content Builder, Cloud Pages, Social Studio, Advertising Studio, Web Studio.
Proficient in HTML, CSS, SQL, JavaScript, Ampscript and Salesforce platform data model.
Education: Bachelor of Engineering, MBA, MCA, or M.Tech.
Experienced Salesforce Marketing Cloud developer comfortable managing end-to-end campaign lifecycle and technical design/build.
Strong software development background with ability to create and debug custom SFMC solutions.
Strategic thinker capable of translating business requirements into technical specifications and delivering measurable marketing outcomes.