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Tier-1 brand and Bangalore metro raise competition, but niche SFMC skills moderate applicant density.
Highly specialized Salesforce Marketing Cloud skills limit cross-industry transferability.
Explicit 5–10 years and mandatory SFMC, AmpScript, and SQL skills required.
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Develop and deliver end-to-end marketing campaign solutions using Salesforce Marketing Cloud (SFMC) components including Cloud Pages, Email Studio, Journey Builder, and Audience Builder.
Design, develop, and debug marketing journeys, email templates, SMS/MMS campaigns, and push notifications while managing segmentation criteria and A/B testing.
Analyze campaign requirements to create SQL-based data extensions and provide ROI analytics to stakeholders, supporting ongoing campaign improvements and reporting.
5+ years of professional experience in Salesforce Marketing Cloud development and delivering marketing campaign solutions.
Proficient in development languages and technologies including HTML, CSS, SQL, JavaScript, and AMPScript.
Bachelor’s degree in Engineering (BE/B.Tech) or Master’s (MBA/MCA/M.Tech) in relevant fields as mentioned.
Mandatory experience with Salesforce Marketing Cloud components and marketing campaign lifecycle management.
Experienced in translating business requirements into Salesforce Marketing Cloud technical specifications and campaign designs with measurable impact.
Skilled in managing multiple SFMC modules and data-driven marketing campaigns with a strong ability to segment audiences and optimize engagement.
Capable of working independently on both technical development and stakeholder reporting within a consulting or client-facing environment.