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Tier-1 brand and Bangalore metro increase competition despite the niche SFMC specialization.
SFMC development is specialized to Salesforce ecosystems but skills transfer across industries using Marketing Cloud.
Explicit 5–10 years plus mandatory SFMC, Ampscript and SQL skills create moderately strict filters.
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Develop and deliver Salesforce Marketing Cloud marketing campaign solutions including design, development, testing, and end-to-end management.
Create and manage SFMC Cloud Pages and data extensions using SQL, design marketing journeys, email templates, and perform A/B testing to optimize campaigns.
Provide ongoing support for campaign improvements, data analysis, ROI reporting, and collaborate with stakeholders to meet business requirements.
5+ years of experience working with Salesforce Marketing Cloud and marketing campaign solutions.
Proficient in development languages and frameworks such as HTML, CSS, SQL, JavaScript, and Ampscript.
Education: BE/B.Tech/MBA/MCA/M.Tech with a preference for MBA degree.
Experience with key Salesforce Marketing Cloud components including Cloud Pages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder, and Content Builder.
Experienced Salesforce Marketing Cloud Developer capable of translating business requirements into technical campaign solutions and end-user experiences.
Strong skills in marketing journey design, email and SMS template development, and campaign lifecycle management in Salesforce environment.
Able to provide detailed ROI analysis and campaign reporting to multiple stakeholders, indicating a data-driven approach to marketing campaigns.