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Strong employer brand and metro location increase competition, but specialized creative marketing experience narrows candidate pool.
Role demands marketing and agency/brand expertise, making backgrounds less transferable across industries.
Explicit 6+ years plus mandatory agency/brand experience and creative production skills create strict screening filters.
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Drive end-to-end management of creative marketing projects across multiple channels including print, experiential, digital, and social.
Forecast, plan, and manage the pipeline of creative projects ensuring timely execution and quality at each milestone.
Serve as primary liaison and relationship manager for cross-functional teams in India and the US to facilitate project execution and communications.
6+ years total work experience with at least 3 years as Brand Manager in FMCG or as Creative Project Manager/Account Executive/Client Servicing in mainline advertising/design agency.
Graduate in any discipline, preferably Communication Management.
Experience managing multi-channel creative projects and working in fast-paced, creative environments.
Ability to coordinate and take meetings with US teams during evening hours.
Experienced in managing creative projects involving cross-functional teams across geographies (US and India).
Demonstrated ability to forecast, plan, and execute complex marketing projects with operational rigor and process discipline.
Background combining brand marketing knowledge and hands-on creative project management, preferably with exposure to mainline advertising and print production.