Back
Strong brand and metro location increase applicant density, but seniority and niche MMM skills limit competition.
Requires deep CPG marketing analytics and MMM expertise, limiting transferability across unrelated industries.
Explicit 15+ years requirement plus mandatory 7 years MMM and specific CPG analytics skills enforce strict filters.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Lead and develop the India Growth Analytics sub-team to provide prescriptive analytics driving fact-based marketing, pricing, and business growth decisions.
Manage key analytics pillars including Marketing-Media Analytics, Pricing & Strategic Analytics, First-party Data Analytics, Social Listening, and Business Intelligence for the India BU.
Oversee multiple projects such as Marketing Mix Modeling, Pricing Research, Category Forecasting, ROI analyses, and consolidate reporting to influence strategic plans and optimize marketing investments.
Minimum 15+ years experience in marketing research and advanced analytics, with at least 7 years in Marketing Mix Modeling and forecasting/business planning in FMCG/CPG sectors.
MBA or MA in Social Science with focus on research, marketing, quantitative analysis; PhD is a plus; Bachelor’s degree in Social Science, Business Administration, Marketing, Statistics, or Economics mandatory.
Strong expertise in advanced analytics methods including econometric modeling, forecasting simulators, pricing tools and dashboarding.
Proficiency with Nielsen retail audit software and experience with retail measurement, consumer panels, Euromonitor, and media databases.
Experienced leader with a blend of advanced analytics skills and business acumen capable of managing multiple concurrent analytics initiatives influencing cross-functional teams.
Proven ability to synthesize complex data into clear, actionable insights and communicate persuasively to senior stakeholders and business units.
Demonstrated capability in managing high complexity projects in large FMCG/CPG businesses, delivering strategic analytics that directly support growth and marketing investment optimization.