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Tier-1 employer, mid-level generalist SFMC role in Mumbai increases applicant competition.
Salesforce Marketing Cloud expertise is transferable across industries but platform-specific, giving moderate sensitivity.
Mandatory SFMC certification, explicit 4+ years and specific technical skills enforce strict shortlisting.
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Deliver end-to-end Salesforce Marketing Cloud (SFMC) implementations, including requirement gathering, functional and technical design, configuration, testing, and training.
Provide consulting on Marketing Cloud functionalities such as Email Studio, Mobile Studio, Social Studio, Automation Studio, Journey Builder, and integrations with SF Sales/Service Cloud.
Create process designs, customer journeys, and support procedures to optimize client's marketing automation and operational efficiency.
4+ years of experience with Salesforce Marketing Cloud implementations, including at least 4 end-to-end SFMC projects for Architect-level roles or 2 for BA/Functional Lead roles.
Bachelor's degree in Engineering or Technology (BE/BTech).
At least one Salesforce Marketing Cloud certification mandatory.
Strong knowledge and hands-on experience in Marketing Cloud components: AMPscript, SQL, HTML, CSS, SSJS, Email Studio, Automation Studio, Journey Builder; integration experience with Salesforce Sales/Service Cloud.
Experienced consultant comfortable handling both functional and technical aspects of Salesforce Marketing Cloud implementations, able to translate business requirements into technical designs.
Capable of managing multiple SFMC modules and integrating with enterprise systems, with demonstrated ability to propose suitable marketing automation solutions.
Senior-level expertise including process design, scenario design, prototyping, training, and support procedure definition in Marketing Cloud environments.