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Mid-level generalist analytics role, metro location, and a strong analytics employer increase applicant competition.
Core digital analytics and SQL skills are highly transferable across industries and sectors.
Explicit 4–8 years, mandatory digital analytics skills (GA4, SQL) and consulting experience create strict filters.
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Analyze digital marketing KPIs to identify trends, anomalies, and business opportunities.
Perform root-cause analysis on digital traffic, engagement, conversion, campaign effectiveness, and customer behavior.
Collaborate with marketing and business stakeholders to deliver actionable insights and support optimization initiatives across digital channels.
4–8 years of experience in digital analytics, marketing analytics, or consulting roles with stakeholder management.
Bachelor’s degree in Engineering, Statistics, Mathematics, Economics, Computer Science, or related quantitative discipline.
Hands-on experience with Google Analytics (GA4 preferred) and basic to intermediate SQL skills for querying datasets.
Experience working with large datasets and enterprise data platforms (e.g., ADL/Data Lake).
Experienced in consulting or client-facing analytics engagements with strong problem-solving and structured thinking skills.
Proficient at connecting data trends to business context and articulating insights to senior stakeholders.
Comfortable working independently in ambiguous problem environments with high ownership and stakeholder management capability.