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Tier-1 employer and Pune location increase applicants, but niche Adobe Analytics specialization reduces candidate pool.
Strong Adobe Analytics and tag management expertise required, limiting cross-industry portability.
Role requires specific Adobe Marketing Cloud expertise, JavaScript skills, and analytics governance, enforcing strict technical filters.
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Manage and maintain Adobe Marketing Cloud tag management and digital analytics implementations ensuring data quality and privacy compliance.
Develop and monitor data quality metrics frameworks, dashboards, and alerts to support data governance and compliance requirements.
Create and maintain detailed technical documentation and support a multi-domain web personalization and optimization strategy.
Strong experience with Adobe Marketing Cloud technology, specifically Adobe Launch/Data Collection.
Proficiency in Javascript and knowledge of events-driven data layers for web development data capture.
Experience with validating code, tag auditing, and troubleshooting in both preproduction and production environments.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in data privacy compliance and executing cookie consent management within global marketing environments.
Skilled in creating technical documentation and communicating complex analytics concepts to non-technical stakeholders.
Able to support multi-domain web personalization strategies and maintain prioritized backlogs and multi-year roadmaps.