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Tier-1 brand, generic product title, mid-level experience, and Bangalore location create high competition.
Strong requirement for healthcare and diagnostics experience reduces cross-industry transferability.
Explicit 5+ years and mandatory diagnostics/healthcare product experience make shortlisting relatively strict.
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Develop and execute strategy and marketing action plans for Immunoassay product segments to drive growth and profitability.
Collaborate cross-functionally with Sales, Service, and Global Marketing to increase brand awareness, market penetration, and revenue in the Indian healthcare diagnostics market.
Manage end-to-end product lifecycle including launch, regulatory, supply chain, pricing, forecasting, and marketing initiatives.
Bachelor's or Master's degree in Science, MBA, or equivalent with healthcare & diagnostics market experience in India.
Minimum 5+ years of successful product management experience.
Hands-on experience in product launch and creation of content/campaign materials beyond collaterals.
Experience with digital marketing fundamentals such as PPC, SEO, and email marketing.
Role based onsite in Bangalore.
Experienced in managing Immunoassay or similar diagnostics product categories within the Indian healthcare landscape.
Strong cross-functional collaborator comfortable working in a matrixed organizational setup.
Proven ability to translate market intelligence and customer insights into effective marketing strategies that achieve revenue targets.