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Niche SFMC skillset reduces applicants, but strong agency brand and metro location increase competition.
Role requires specialized marketing-automation and SFMC expertise, making cross-industry transfers limited.
Requires specific SFMC platform experience, certifications, and implementation expertise, making filters moderately strict.
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Assess and document current marketing automation operations and identify improvement opportunities.
Manage and optimize Salesforce Marketing Cloud (SFMC) campaign operations including segmentation, journey creation, and execution.
Develop processes, provide training, and manage transition and post-implementation consulting for SFMC platform usage.
Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field.
Extensive experience with Salesforce Marketing Cloud (SFMC); certifications preferred but not mandatory.
Proven experience in campaign operations, marketing automation, and Salesforce platform deployment.
Work Experience Required: Extensive experience with SFMC and campaign operations (exact years not specified).
Experience operating in roles requiring cross-functional stakeholder management and process documentation.
Strong project management skills with ability to handle complex task planning and training delivery.
Hands-on expertise with SFMC tools (Email Studio, Journey Builder, Automation Studio, Interaction Studio) and scripting (SQL, AMPscript).