Back
Tier-1 brand and generalist BI role attract applicants, but mid-seniority and non-metro location moderate competition.
Core BI and analytics skills are broadly transferable across industries despite domain-specific CRM/funnel knowledge.
Explicit 6+ years requirement plus mandatory BI and CRM tool experience enforces strict shortlisting.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Own design, development, and maintenance of dashboards and reports measuring lead funnel performance and Marketing Qualified Leads (MQL) quality using enterprise BI tools.
Analyze and interpret complex CRM, campaign, and automation data to identify trends, risks, and opportunities for improving lead conversion and sales readiness.
Collaborate with cross-functional stakeholders to define metrics, validate data integrity, and deliver data-driven insights supporting marketing and sales process optimization.
Bachelor's degree in Analytics, Business, Information Systems, or related field, or equivalent experience.
6+ years of experience in business intelligence, analytics, or a related analytical role.
Proven experience with BI/reporting tools such as Power BI, Tableau, or DOMO.
Experience working with CRM systems, lead management data, and customer funnel analytics.
Experienced in Marketing Qualified Leads (MQL) frameworks, lead scoring methods, and funnel/revenue analytics.
Skilled at analyzing data to support process improvement initiatives and optimizing lead conversion metrics.
Familiar with enterprise platforms like Salesforce, Marketo, or Adobe CDP and able to communicate analytical insights clearly to business stakeholders.