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Tier-1 brand and metro location increase competition, but niche GTM/GA4 skills limit applicant pool.
Skills like GTM and GA4 are broadly transferable across industries, yielding low background sensitivity.
Specific mandatory skills (GTM, advanced JavaScript, GA4) increase filter strictness despite no years requirement.
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Own implementation and maintenance of data tracking using Google Tag Manager to ensure accurate data collection.
Develop and manage JavaScript scripts to customize and enhance tracking and data collection.
Set up and manage Google Analytics 4 to monitor campaign performance and user behavior, including regular audits to ensure data integrity.
Experience implementing and managing Google Tag Manager.
Advanced JavaScript skills for tracking customization and troubleshooting.
Hands-on experience with Google Analytics 4 including event and goal configuration.
Work Experience Required: Not explicitly mentioned in the JD.
Experience working closely with marketing teams to understand tracking needs and integrate analytics into reporting.
Strong digital marketing analytics expertise with a focus on accurate data-driven insights.
Operating style oriented towards technical implementation and troubleshooting within digital marketing environments.