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Tier-1 employer plus Bangalore metro and mid-level role increase applicant density despite niche MMM requirement.
Marketing analytics/MMM requires domain experience but skills remain moderately transferable across industries.
Explicit 3–6 years and mandatory MMM expertise make screening relatively strict.
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Own interpretation and application of Marketing Mix Models (MMM) to provide actionable business recommendations.
Partner with marketing and category leaders across APJ markets (China, India, Japan, Australia) to influence budget allocation and investment decisions.
Validate and challenge MMM outputs, support continuous improvement, and tailor insights to diverse regional market conditions.
3–6 years of experience in marketing analytics, MMM, consulting, or related field.
Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or related discipline.
Strong proficiency in Excel; experience with SQL and/or Python/R preferred.
Work Experience Required: 3–6 years in relevant analytics or modeling roles.
Demonstrated ability to translate complex MMM outputs into clear, business-driven insights influencing senior stakeholders in a matrixed environment.
Experience working across multiple diverse APJ markets or similarly complex regional business contexts.
Strong combination of analytical capability and business acumen, with familiarity of marketing concepts like incrementality, adstock, saturation curves, and ROI measurement.