





Strong employer brand and metro location, but senior specialized analytics leadership reduces applicant density.
Core analytics skills transfer, but pharma/regulatory experience and media measurement specialization limit portability.
Explicit seniority, leadership experience, and domain-specific measurement expertise make shortlisting highly selective.
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Lead the Digital Analytics team to execute and scale media measurement, campaign analytics, and optimization tied to brand objectives.
Develop and maintain integrated analytics strategies including KPI frameworks, cross-channel scorecards, and ensure quality and actionable insights for in-flight and post-campaign optimization.
Manage and mentor Managers and Analysts, establishing analytical rigor, executive storytelling, and leadership in media measurement across multiple brands and channels.
Master's degree or Bachelor's with 8-12+ years in Marketing Analytics, Business Analytics, Marketing, Economics, Statistics, Computer Science, or related fields.
Experience with media and measurement platforms such as ad servers, DSPs, paid social/search, web analytics.
Strong people-leadership experience including managing Managers or equivalent senior roles.
Work Experience Required: 8-12+ years in relevant fields.
Expertise in media and campaign analytics, digital measurement instrumentation, and performance goal-setting within multi-brand environments.
Proven ability to influence senior leadership on media strategy and performance using data-driven insights.
Experience operating in pharma, healthcare, or regulated marketing environments with a focus on scaling enterprise media measurement standards.