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VC-backed brand, Bangalore metro, mid-level generalist product marketing role increases competition.
Core product marketing skills are transferable, but fintech/regulatory and 0→1 experience preferences raise domain specificity.
Explicit 4+ years requirement and fintech/regulatory preference create moderately strict shortlisting filters.
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Own positioning and messaging frameworks for Aspora's products across global diaspora corridors including UK, UAE, US, Canada.
Lead go-to-market strategy for product launches and shape the category narrative for modern diaspora banking.
Drive customer and competitor insights through research to influence product and growth roadmaps and ensure messaging consistency across all customer touchpoints.
4+ years in product marketing, ideally at an early-stage startup in fintech or regulated products.
Strong writing and storytelling skills with fluency in GTM planning and messaging hierarchy development.
Experience in analytical research including user interviews and market analysis to drive insights.
Role location: Bangalore; In-office requirement.
Experience working at early-stage fintech startups or regulated financial services, with exposure to 0→1 product messaging and market definition.
Data-driven and analytical thinker who combines narrative skills with customer insight to find product differentiation.
Comfortable operating at the intersection of product, growth, and brand, with high ownership and autonomy in shaping marketing strategy.