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Tier-1 brand, common business-analyst title, and Hyderabad metro drive high applicant competition.
Specialized FMCG secondary-sales, DMS, and distributor-management skills limit cross-industry transferability.
Mandatory 6+ years plus specific FMCG secondary-sales, SQL, BI and DMS tool requirements create strict filters.
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Analyze secondary sales data across multiple channels and regions to provide actionable insights and optimize sales performance.
Design and manage sales dashboards, track KPIs, and support sales target setting and incentive tracking for field teams.
Collaborate with sales, distribution, and IT teams to optimize route-to-market strategies, support DMS/SFA tools, and align cross-functional planning with secondary sales trends.
6+ years of experience as a Business Analyst, Sales Analyst, or Commercial Analyst in FMCG, CPG, or Retail industry.
Proficiency in Advanced Excel, SQL, and BI tools such as Power BI or Tableau.
Familiarity with Distributor Management Systems (Bizom, Botree, Infosys TradeEdge, FieldAssist) and experience with secondary sales analytics.
Education: MBA/PGDM in Sales, Marketing, Operations, or Business Analytics preferred; alternatively Bachelor's degree in Engineering, Commerce, Statistics, or Economics.
Experienced in secondary sales processes, distributor management, and route-to-market strategies within FMCG or Retail sectors.
Strong technical skills in data manipulation, visualization, and dashboard/report development for sales performance management.
Comfortable working cross-functionally with sales, marketing, supply chain, and IT teams to drive data-driven commercial strategies.