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Strong employer brand but a niche customer-advocacy program role, producing moderate competition.
Requires deep B2B customer advocacy and program leadership experience, limiting cross-industry transferability.
Explicit 8+ years and domain experience required, while certifications and tooling are mostly preferred.
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Own and define the global Customer Advocacy strategy including vision, roadmap, governance, and scalability frameworks.
Accountable for business impact metrics (TCV, pipeline influence, win rate), stakeholder alignment, and evolving the advocacy program across Sales, Marketing, and Pursuit.
Lead governance structures such as Advocacy Council, agency relationships, and strategic reviews; does not manage day-to-day operations.
Master's degree in Business or related field.
8+ years in customer advocacy, customer success, or related field, preferably in a B2B enterprise environment.
Proficiency in CRM systems (Salesforce, MS Dynamics) and Power BI or similar reporting tools.
Work Experience Required: 8+ years in relevant domain.
Experienced in building and scaling global customer advocacy programs with demonstrated strategic leadership and stakeholder management at senior levels.
Strong data-driven mindset with ability to measure business impact and connect customer advocacy to sales outcomes and revenue.
Experienced with program governance, cross-functional alignment, and leveraging AI tools to enhance operational efficiency and scalability.