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Niche seed/agri expertise requirement and non-metro role reduce applicant competition.
Role requires seed-specific technical and sales knowledge, limiting cross-industry transferability.
Explicit years, seed-industry experience, and agriculture/MBA qualifications enforce strict shortlisting.
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Drive product business planning for Seed products including target setting, identifying product gaps, and leading new product launches.
Plan, execute and monitor demand generation, brand building, and marketing communication activities including ATL/BTL/Digital campaigns and loyalty programs.
Develop and manage dealer and retailer channel strategies, conduct training and capability building for sales teams, and monitor product movement and market trends.
3-5 years as Product Manager with 5-6 years total sales experience in seed/agri-input industry.
Bachelor of Science in Agriculture and MBA or PGDM in Agri Business Management.
Location: Raipur, Chhattisgarh.
Not explicitly mentioned in the JD: Notice period.
Experience driving product strategy, launches, and cross-functional coordination in seed or agricultural input sectors.
Strong technical knowledge of seed industry including research and hybrid varieties with market and geographical understanding.
Operator who can integrate product, marketing, sales channels, and technical training to drive growth in the seed business.