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Popular mid-level product role with generalist requirements and moderate company signal, attracting moderate competition.
Role requires domain-specific AI and performance-marketing product experience, making cross-industry transferability low.
Explicit 4–6 years plus zero-to-one, AI, and performance-marketing prerequisites create strict screening filters.
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Own the product roadmap for an AI-driven Performance Marketing product, focusing on insights, automation, and workflows.
Translate customer pain points into product requirements, prototypes, success metrics, and phased delivery plans.
Collaborate closely with engineering, design, AI, and data teams to ship and manage complex AI-powered marketing tools and integrations.
4-6 years of product management experience with zero-to-one product development experience.
Experience in SaaS, AI, analytics, marketing technology, advertising technology, or data-heavy products.
Strong understanding of performance marketing metrics such as ROAS, CPL, CPA, CPC, and attribution.
Familiarity managing AI products covering AI workflows, model limitations, prompt behavior, cost controls, and human review processes.
Operationally skilled in moving from ambiguous customer needs to actionable, clear product direction and execution.
Experienced in prototyping quickly using AI and low/no-code tools to convert insights into working demos or product flows.
Technically fluent, able to engage on APIs, data pipelines, integration challenges, and AI system reliability/trust concerns in a startup environment.