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Tier-1 brand and metro location raise competition, balanced by seniority and specialized marketing analytics focus.
Marketing analytics skills transferable across industries, though payments/finance preference raises industry sensitivity moderately.
Explicit 8–10 years plus mandatory analytics, A/B testing, and coding skills increases screener strictness.
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Lead design and execution of A/B tests, campaign analytics, and marketing performance measurement to drive client business impact.
Develop predictive models and perform deep-dive analyses on customer journeys, marketing funnels, and portfolio performance.
Mentor junior analysts and collaborate cross-functionally to ensure robust data solutions and analytics delivery.
8-10 years of experience in analytics, consulting, or data science with strong focus on marketing analytics.
Undergraduate degree required; Master’s degree is a plus but not mandatory.
Proficiency in SQL, Python, R, or SAS; strong foundation in A/B testing and statistical modelling.
Experience preferred in financial services, banking, or payments sector; exposure to GenAI in marketing analytics is an advantage.
Experienced in managing complex marketing analytics projects with senior stakeholder engagement.
Strong background in financial or payments industry with demonstrated capability in predictive modeling and campaign optimization.
Able to translate analytical insights into clear business recommendations and storytelling with executive presence.