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Senior role but generalist product-marketing and metro location lead to moderate applicant competition.
Role requires equipment finance, dealer engagement, and subvention expertise, limiting cross-industry transferability.
Explicit 12+ years requirement and industry-specific program experience increases filter strictness.
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Own product vision, roadmap, and lifecycle management aligned with business goals, including new product launches and program enhancements.
Lead marketing and brand management initiatives with integrated campaigns across digital and offline channels targeting dealers and customers.
Manage dealer engagement and subvention program parameters to drive revenue growth and ensure compliance through regular audits and qualitative analysis.
12+ years of relevant experience in product and marketing management.
Location requirement: Fully On-Site in Gurgaon, India.
Experience required in managing financial subvention and dealer commercial programs (WIRR, PF, commissions, subvention ratios).
Work Experience Required: 12+ years explicitly mentioned.
Experienced in leading integrated product and marketing strategies within financial services or related sectors.
Strong operational focus on program execution, dealer management, and compliance audits.
Skilled in leveraging customer and market insights to drive product innovation and competitive positioning.