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Mid-level experience, metro location, and niche Salesforce Marketing Cloud skillset produce moderate applicant competition.
Role requires specialized Salesforce Marketing Cloud expertise, reducing cross-industry transferability.
Explicit 5–8 years requirement plus mandatory Marketing Cloud experience and preferred certifications increases filter strictness.
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Lead Salesforce Marketing Cloud strategy and solution delivery, including end-to-end ownership of marketing automation initiatives.
Engage with business stakeholders globally, especially across EMEA, to gather requirements, drive prioritization, and present solutions.
Design, develop, configure, and optimize advanced Salesforce Marketing Cloud capabilities and integrations within the Salesforce ecosystem.
5-8 years of overall Salesforce experience with significant hands-on expertise in Salesforce Marketing Cloud.
Bachelor's or Master's degree in Computer Science, Engineering, or related technical field (or equivalent practical experience).
Strong expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, Audience Segmentation, Data Extensions, and Marketing Cloud integrations.
Must have Salesforce Marketing Cloud certifications such as Email Specialist, Administrator, or Consultant (preferred but strongly desired).
Experienced in working with global stakeholders, particularly within the EMEA region, on marketing cloud projects.
Strong understanding of Agile methodologies and backlog management with proven ability to manage stakeholder expectations and influence decisions.
Skilled at integrating Marketing Cloud with other Salesforce clouds (Sales, Service) and designing scalable, enterprise-grade marketing automation solutions.